With the orientation of developing urban river tourism, the city tourism industry focuses on developing river tourism. Accordingly, river tours connecting the districts and districts: Ninh Kieu, Cai Rang, Binh Thuy, Phong Dien are interested in investing, improving the landscape, forming typical river products. On these river routes, there are a series of attractive destinations from Ben Ninh Kieu, Cai Rang floating market, folk toys village, Ba Cong fruit garden, Long Quang pagoda, Binh Thuy old house, Binh Thuy communal house, Son dunes. brings a full range of community based tourism experiences associated with historical sites, culture, cuisine ...

Cai Rang Floating Market is a unique product that visitors can hardly ignore when visiting the river tourism routes. Cai Rang floating market was formed in the early years of the twentieth century. All activities of the market take place lively and bustling like a miniature village on the river, creating a distinctive feature on the tourist map. The market opens early in the morning, until 8-9 am, with over 250 boats, ships selling goods and agricultural products gathered for more than 1km. When visiting the floating market, visitors can learn the unique cultural features, such as: "mischief" of goods, trading methods, daily life of small businesses ... It is the unique activities This has made Cai Rang floating market attractive to tourists from near and far, especially international visitors. Travel magazine Rough Guide (UK) has voted Cai Rang floating market as one of the 10 most impressive markets in the world, and is described as a unique feature with sales boats “in tropical colors. ”. Youramazingplaces website also offers a list of 6 most beautiful floating markets in Asia, including the floating market of the Mekong Delta region, Cai Rang floating market is a typical. And in the journey to explore the rivers, the Cai Rang floating market has become the main point not to be missed.

The river routes are quite diverse, visitors can choose many interesting destinations during the tour of the river tourism route in Can Tho city, such as: Muong Khai canal, Pho Tho, Long Tube (Binh Thuy) visiting Longquan folk toy area, visiting Ba Cong fruit garden; Son mountain tourism; heading to Phong Dien to visit floating market, wriggling in canals to visit cocoa garden, a hammock-faced cake production facility, small canals in Cai Rang to visit noodle and rice noodle production facilities ...
In 2015, Can Tho city was also honored as one of the 10 most beautiful canals in the world (Top 10 Most Beautiful Canal Cities In The World) by Mysteriousworld.